How do you start a production company?

That was the question that launched BASED in 2021.
With an old Sony A65, a kit lens and not a single studio light to speak of, we dove headfirst into the world of cinematography.
Homie was then an up-and-coming energy drink brand, that became our first client.
Gearing up for the release of their new line of products: “Synbiotic”.

The result? Our debut video – a labor of love that set the stage for our future, showing Homie’s aestethic, despite the limitations of our equipment.

…And while it’s far from perfect, it is definitely BASED-history.