Based is a Copenhagen-Helsingborg production studio helping companies and artists across Europe unlock their brand potential.

Far too often, traditional agencies cut corners: sloppy generative AI, safe visuals, boring concepts – you’ve seen them.

We believe in creative campaigns that are worth the viewers time.
So in 2020, we started Based as an alternative to expensive, stagnant agencies – offering the same, but better, services.

That’s Based.

Today, we’re proud and confident that we’ve achieved just that. If you’re vaguely interested in hearing how it all works – take a minute to read below. If not… that’s fair.

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Staying agile is important to us.
We’d never want to be too expensive to help a startup or new artist that we believe in – so we work as a team of freelance experts instead of employees, which works in your favor:

You won’t be paying for people to twiddle their thumbs if they’re not needed for your project, and we can scale up or down for different production sizes.

In short: you pay for what you need, not for what you don’t.

Like pick ‘n’ mix –
but for your brand.

GO ON

We’re more than just a camera crew.
Calling it done when a film production is finished, is like reading half a book, and imagining the rest. Obviously we’d want to see where this could go.

That’s why we offer so much more, beyond production,
With each service provided by a partner of Based who’s damn good at what they do.

Graphic design, animation, strategy, art direction, copy-writing, physical advertisements, audio ads, events, and whatever else
your heart (and brand) desires.

An agency
that’s not an agency.

CONTINUE

A project is only as good as it’s execution.
I mean, you wouldn’t buy a Lamborghini, just to stick it in a storage unit, right? Buying a professionally produced creative campaign just to post it on your Instagram is the same.

We’ll help with a clear content strategy, digital, traditional and physical adverts, so that we can get out the full potential of our work together.

The bottom line is growing your brand. So we work with statistics and data to make sure that what we do makes a tangible difference. Not just something that looks pretty.