Tuborg (spec)

Client:

Case:

What if Sunsæt
went global?

This is a spec ad,
Based is not affiliated with or
endorsed by the Tuborg brand,
or Carlsberg Danmark A/S.

In this spec ad for Tuborg Sunsæt, we explored how we might introduce their new summer pilsner to the European market. We employed a touch of dry humour and, naturally, a distinctly Danish accent.

Tuborg Sunsæt is a refreshing summer pilsner with a sweet, thirst-quenching taste and a subtle hint of citrus. It embodies the essence of Danish summer evenings, making it an ideal companion for festivals and gatherings.

This ad was filmed over a summer evening using minimal gear.
We used a warm key light for outdoor scenes motivated by the sun,

A top-down hard keylight was used for the studio scene which was shot in a makeshift blackbox, created with molton rigged to light stands.

Shot on digitally Sigma lenses, and emulated to Fujichrome 65mm film in post-production.