Client:
Tuborg (spec)
Case:
What If Sunsæt
went global?
This is a spec ad,
Based is not affiliated with or
endorsed by the Tuborg brand,
or Carlsberg Danmark A/S.
In this spec ad for Tuborg Sunsæt, we explored how we might introduce their new summer pilsner to the European market. We employed a touch of dry humour and, naturally, a distinctly Danish accent.
Tuborg Sunsæt is a refreshing summer pilsner with a sweet, thirst-quenching taste and a subtle hint of citrus. It embodies the essence of Danish summer evenings, making it an ideal companion for festivals and gatherings.
This ad was filmed over a summer evening using minimal gear.
We used a warm key light for outdoor scenes motivated by the sun,
A top-down hard keylight was used for the studio scene which was shot in a makeshift blackbox, created with molton rigged to light stands.
Shot on digitally Sigma lenses, and emulated to Fujichrome 65mm film in post-production.
Producer & Director
Adam K. Koch
Producer Assistant
Marcus Green
Runner
Elin Aje Morken
Director of Photography
Adam K. Koch
Assistant Camera
Marcus Green
Gaffer
Marcus Green
Editor & Colourist
Adam K. Koch
Sound Design & VFX
Adam K. Koch
