A lesson in the importance of storytelling.

Given the limited resources: minimal experience, equipment, and a single crew member, this video stands as a commendable effort. But it is missing two vital components: storytelling and a clear purpose. At the time, we were just starting to get why our ads needed to say something meaningful. However, when reflecting on this particular video, it’s challenging to pinpoint the narrative it tries to communicate. Honestly, it’s a bit unclear.